"Killer" Ad Copy
Can Kill Your Sales

True 'killer' ad copy is advertising that sells services, and lots of them. But somewhere along the line the meaning got twisted until people think it means having a slick, hyped 'advertisement'. - And that's not what it means. To most people, "killer" ad copy means selling like a Ginsu Knife commercial:

". . . But wait, there's more! It slices! It dices! It . . ."

That's not it at all! A good sales letter has to build a rapport with the reader. It has to be more like a letter to a friend than a sales pitch. When you figure out exactly how we do it, you can make a bundle. Follow our instruction.

Let me tell you how I learned that lesson. Recently I decided to try and put together the 'ultimate' sales letter. I gathered valuable information on virtually every useful and little-known method for Direct Mail that I could find, and after about a month of work I had put together what I considered to be the 'ultimate' sales letter.

Every paragraph featured another benefit. I made very strong claims, was enthusiastic, and gave an iron-clad no-risk guarantee. (In fact, I even tried a Double your refund money back guarantee.)

Once I put out my letter, I knew it was the best sales letter I'd ever written. Why? Because people who read it actually emailed me to tell me it was the best ad they'd ever read! Some even asked me if I'd help write ads for their products! Others contacted me to tell me that they were going to order just for the pure sake of seeing this dynamite service that I was 'hyping'! To put it mildly . . .

I Was Ecstatic

But then something strange happened: No one ordered. Even the people who said they were going to just out of curiosity because my ad was so 'killer'. What went wrong? My 'killer' advertisement had NO me-to-you quality, no 'letter-to-a-friend' feel. The fact that people went out of their way to tell me it was the best ad they'd ever read proved the fact the it was too obviously an ad, and too obviously trying to sell them on something. People don't buy clever ads, they buy what they perceive as solutions to their problems.

HERE'S WHAT I DID TO FIX IT

I picked a main feature of my service and calmly, rationally, and confidently explained (in letter form) just how well my service could solve their problem. I then expanded the description to include the other benefits in my service, and by the time I was done I had a very sincere letter describing exactly how my service could help.

GUESS WHAT HAPPENED?

* Nobody emailed me to say it was the best ad they'd ever read
* Nobody asked if I could write a similar ad for them
* Nobody told me they were going to buy just to see this incredible service I was pitching

-- But what DID happen is that they bought the service in droves! It may not have even been perceived by many as an 'ad', let alone a 'killer ad'.

Riding that fine line between enthusiasm and hype is the key. It might even help to picture a specific person that you are writing to.

If you wanted to convince your Aunt Erma that she should buy this product because it would help her, you might say something like this. See if you recognize it

You Won't Believe How Much Younger
You'll Feel Next Week After Trying This!

Dear Friend;

I've suffered from **** my entire life and have always looked older than I really am. After spending hundreds of dollars on countless worthless products with no results, I stumbled across something that really works!

It literally changed my life

- And I'm not kidding. I've had more energy, and I'm getting compliments about my looks left and right. I'm doing things I haven't done in 10 years and I feel great.

If you suffer from *** it can probably help you too

Let me send you a bottle for you to try at absolutely no risk. Just use it for a couple of weeks and feel the difference. I think you'll be amazed at how much better you feel.

If you're not 100% Satisfied, Just Send It Back

If you've wasted even half as much time and money as I have looking for a solution, I understand that you may be skeptical. But I promise you, it's done wonders for me and it can probably help you too! You really owe it to yourself to try this out. You won't be sorry!

Click here to get a bottle now at no risk. (not a real link)

Once again, the idea is that it is less of an ad than it is a letter to a friend. I think you'll agree that it's a lot more effective and convincing than a generic 'pitch'. Use this technique and watch your sales soar!